what we do.
design.
Our team works closely with each client to ensure your vision comes to fruition while elevating your product functionality and aesthetics.
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After absorbing your concept and doing thorough research, our team gets to work developing the look and aesthetic of your product. During this process, your idea really starts to take shape.
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Once a sketch is approved, we finalize your initial design using digital sketch programs.
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After fine-tuning your 2D sketch, our team creates a computer-aided design (CAD) model of your product, delivering a polished 3D design.
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Our in-house rapid prototyping process saves you time and money by allowing us to quickly iterate and make necessary adjustments before manufacturing.
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Your idea will continue to evolve through our design for manufacturability (DFM) process. We aim to create a design that meets the manufacturer’s needs and lowers your cost for production tooling while maintaining the integrity and essence of the product.
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At this stage, our design team joins forces with our creative team to design uniquely branded packaging to showcase your product's features and benefits. Our team thoroughly scopes out options that not only look great and deliver the required function for your product but are also the most efficient options for shipping.
manufacture.
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To introduce your concept to manufacturers, our team creates a detailed New Product Introduction (NPI) packet with pertinent details, such as sketches, CAD models, measurements, photographs, and more. We use this information to explain your product to qualified partners within our trusted network of manufacturers to obtain fair quotes for your consideration.
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Custom toolings, such as molds, jigs, and fixtures, are often needed to produce your one-of-a-kind product. Our design team works closely with the supplier to ensure your tooling is created accurately and ready for manufacturing.
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When a manufacturer is selected, an additional prototype may be commissioned from this partner. You will receive a fully functional product sample upon placing a production order.
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Once your sample is fully approved, you’ll consider quantity, cost, and lead time to place your first production order.
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We orchestrate the entire shipping process from the manufacturer to the fulfillment center–and every step in between. From there, you will work directly with one of our fulfillment partners to manage your warehousing and distribution.
In collaboration with our carefully curated network of manufacturers, we deliver quality products that can be manufactured at a reasonable price.
brand.
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Before building your brand, we need to identify your target audience and get to know what makes them tick. Our marketing experts provide in-depth research and analysis as a jumping-off point for our creative team to deliver content that speaks to your intended audience.
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The right product name should convey the use and value of your concept, making it stand out in the market. Our marketing team helps you develop a unique name and secure the necessary domains to establish your online presence.
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Once you’ve decided on a name, our creative team designs a logo that communicates your brand and resonates with your audience. We also compile a brand guideline with your logo, correlating colors, and fonts to maintain a consistent and recognizable brand identity.
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We create memorable interactions that drive demand. By capturing the essence of your brand, we orchestrate experiences across touch-points that will delight your audience.
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Our copywriting team crafts your unique brand voice, delivering benefits-driven messaging for your packaging, website, and digital presence.
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After establishing your brand identity, our creative team combines your creative assets into a stunning website optimized to drive awareness and sales.
Our custom solutions begin with thorough analysis before creating your unique brand identity–distinguishing you in the market and engaging your target audience.
market.
We execute innovative marketing strategies that leverage emerging trends and original messaging to drive interest that generates sales.
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To find your target audience and deliver your messaging, we need to know where they are. Search engine optimization (SEO) provides the tools needed to target your audience where they are already searching online.
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Using your brand assets, our creative team creates impactful content to resonate with your audience and convert them to customers.
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We create conversations that connect with your audience. With a comprehensive analysis of your audience’s culture, we transform messages to engage with them.
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Intelligence is the key to successful campaigns. Creating art is great. Science is wonderful. But creating art when paired with science is smart marketing. We consult on the evolution of your campaign performance and how to optimize.