52Launch is an ODM, meaning we handle the complete product lifecycle.
Research, branding, design, manufacturing, marketing, and production. From the initial concepts all the way through launch, we are one team under one roof.
730+ products launched, 170+ manufacturing partners, 55 million+ units produced.
We do not serve giant corporations with bottomless R&D budgets. 52Launch is built entirely for individual entrepreneurs and small business owners with a dream of making their product idea a reality.
Shark Tank
HSN
Good Morning America
CBS Steals and Deals
Chronicle
Amazon
Walmart
TJ Maxx
Target
Marshalls
Menards
Ace Hardware
Costco
REI
Home Depot
Lowes
Scheels
Dick’s Sporting Goods
Staplesproducts launched
manufacturing partners
units produced
manufacturing experience
52Launch is an ODM for consumer products. A to Z, all under one roof.
We are not a prototype shop.
Other firms will design your product and build you a prototype that looks great, but likely is not ready to be produced in a factory.
That is not what 52Launch is about. Our goal is not to leave you with a prototype, but to develop a product that is designed to be manufactured, from day one.
The Accelerator is our six-phase process for taking a product from idea to launch in a matter of months.
Most product development dies in the handoffs from one firm to another. The designer does not talk to the factory, the factory cannot build what the designer drew, and marketing shows up to a product nobody is ready to buy.
52Launch solves this issue by bringing all of our teams together and running design, marketing, and manufacturing concurrently, ensuring that insights from one department directly inform the rest.
The result is a fully optimized product that is ready to sell. Below is a full breakdown of the Accelerator Program.
Before a dollar is spent on development, you need to know that there is a real market for your product, who that market is, and how to reach them.
Our marketing team builds that foundation by conducting deep market analysis and strategic planning work that maps out exactly how your product can and will succeed.
A great product without a great brand is just a commodity.
This phase is where your product gets a name, a voice, and a story, the full identity system that will carry it from first impression through long-term customer loyalty.
Transforming a product concept into a design that can actually be manufactured, at scale, at cost, and to spec, requires more than creative talent.
It requires a structured process, deep manufacturing literacy, and the discipline to make smart decisions under real-world constraints.
Having a great product design means nothing if you cannot manufacture it profitably.
That is why we establish manufacturing partnerships, production infrastructure, and quality systems to ensure a cost-effective, scalable product launch with minimized risk.
A product without a market is just inventory.
We translate your branding and positioning into the digital systems, campaign frameworks, and marketing assets your business will run on.
When your product arrives from the factory, you are ready to sell.
You receive complete manufacturing costs, tooling investments, and product strategy, enabling you to make an informed decision on whether to proceed with manufacturing.
This is the moment the Accelerator was designed to deliver.
Every phase reports to the same building. The line runs straight through because nothing leaves for another firm and comes back, which is the only reason six phases fit inside six months.
If the Accelerator Program is not the right fit for you right now, we offer other programs to get your product idea off the ground.
Designed for people who need the money before the build. We put together a comprehensive presentation explaining your product idea and its market viability so that you can go to potential investors with confidence.
Once you have the capital you need, the Accelerator Program will be waiting for you.
File on the product you are going to build, not the sketch you started with.
We line up your product vision, your preliminary patent strategy, and what a factory can produce, all so your attorney can draft something that protects you the right way.
52Launch is a 50+ person team of product developers, industrial engineers, client success managers, marketing specialists, and manufacturing experts, all working out of our studio in Framingham, Massachusetts.
Behind that is a global network of 170+ manufacturing partners built over 30+ years. Led by CEO Daniel Gonyea, Co-Founder Peter Drakulich, and COO Jon Ambrose.
This is the team that owns your product from first sketch to production order and beyond. We know your product better than anyone else ever will, because we built it ourselves.
This is our office in Framingham. Design desks, 3D printers, a photo and video production studio, a podcast recording room, and a warehouse, all inside a converted historic mill.
One Roof, One Team is our everyday guiding principle.
meet the teamEach of these products began as ideas. Now they are real products on shelves, and loved by millions of consumers.
Sporting goods, outdoor gear, apparel, household, automotive, pet, children's products, arts and crafts, fitness, holiday, and toys.
A Shark Tank deal and now an Easter staple. We handled product design, strategy, packaging, and sourcing, and helped Eggmazing find its original manufacturer.
Design optimization pulled manufacturing costs down, ensuring that Eggmazing hit the market with momentum.
National media coverage, tens of millions of units sold.
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A slide-on hot and cold therapy sleeve that replaced the awkward ice pack. Designed, prototyped, and launched into sporting goods retail.
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The garment restoration formula that pulled a last-minute offer out of Mr. Wonderful on Shark Tank. Formulated, branded, and marketed from concept through ecommerce and retail.
Trusted by thousands of happy customers worldwide.
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Organic coffee, automotive accessories, sports gear, just to name a few. The same efficient process, no matter the product category.
see the full portfolioWe take on fewer than 3% of the people we talk to. We look at the product, and we also look at the entrepreneur behind it.
If we want you as a client, that means we believe in both the market viability of your idea, as well as your potential to become a winning business owner. After all, your success is our success.
Hear from other entrepreneurs who have trusted 52Launch with their product ideas and who are now successful business owners.
“Without 52Launch, I would never have gotten my invention to market. I approached them with a simple idea that I had, and they effortlessly created a beautiful product. Their teams are all incredibly knowledgeable, responsive and creative and without their expertise my idea would never have come to fruition. I feel very lucky to have found them!”
“52Launch took on a skeleton of an idea I developed, and added the knowledge, creativity, and experience to my product/company that would have taken me years to establish. They’ve stood with me every step of the way, they care about their clients, their staff is top notch, and most importantly, they communicate and update me on a regular basis. From a business standpoint, no doubt the best decision I ever made.”
“The team at 52Launch are exceptional! They’re like an extension of my own company, providing expert consulting and delivering quality output at a very quick pace. Seven months into the process and we’re already discussing when we will assess the initial prototype. That sort of pace, from initial concept to physical development, is truly insane!”
“As a recent college graduate, I hired 52 to help bring my product to market. Through their leadership, I learned a tremendous amount about business and how to become successful. I can honestly say that I would never have been able to realize my dream without them.”
Lobster Nativity Scene
“I met Dan Gonyea, CEO of 52Launch, at a restaurant in Milford, CT. We ended up sitting next to each other, talking through product ideas for a couple of hours. Before we parted ways, Dan handed me his card and told me to reach out to his team about the idea I’d pitched him. One year later, that conversation has turned into a thriving business - two strong products I now sell B2B. I’m currently placing my third order with 52Launch.”
Founder, Installer Direct / Single Legs
“We researched half a dozen design firms, and 52Launch was the only one offering the entire package - concept to revenue. We work with one company that’s truly invested in our success. Highly recommend 52Launch!”
Founder, Aquanounce
We make consumer products that people want to buy.
Our deepest experience is in sporting goods, outdoor games and gear, apparel, household and automotive accessories, pet products, children’s products, arts and crafts, fitness, holiday items, and toys and games. We also work in beauty and personal care, electronics accessories, office products, and tools and home improvement.
We don’t work on software and apps in-house, but we can refer you out to trusted development partners.
Production runs typically start at 1,000/2500 units. Here’s why.
Tooling costs the same whether you make 50 units or 5,000. At low volume, the tooling alone can eat your entire margin.
If you only need a handful of units, you want a prototype shop, not an ODM. We will tell you that on the first call.
We 3D print constantly during prototyping, and it is one of the most valuable things we do.
But printing is not production. When you move to production we cut real tooling, because printed parts cannot hit the cost, the strength, or the finish a retail product needs.
Yes, we utilize AI throughout each department to assist with various marketing, design, and production services. We use a custom-built, firewall-protected AI platform to maintain your product’s privacy and protect its intellectual property. AI is used intentionally by industrial designers that have years of experience developing over 730 products that have been taken to market. AI helps us go faster and be more efficient, but it is driven by experienced designers.
Yes. We source from 170+ manufacturing partners globally, including domestic options.
Rather than defaulting to one answer, we will walk you through the real cost, timeline, and tariff tradeoffs between U.S. and overseas production for your specific product.
No. You do not need a patent, a prototype, or any prior experience.
Filing too early, before your design is production-ready, is one of the more expensive mistakes in this business. You end up protecting a version of the product you never build.
Our Patent Alignment Program and our patent attorney partners handle IP at the point where it protects something real.
Yes. Every conversation we have is protected by a mutual NDA, acknowledged during the first signup form submission. Click Book a Consultation to get started.
Your idea is yours. We are in the business of building products, not taking them.
Most products are launch-ready in 8-12 months. That is only possible because research, design, branding, and manufacturing run in parallel under one roof, instead of in sequence across four vendors.
With that said, complex mechanical or electronic products typically take longer, which is something we will walk through with you during our consultation.
We have programs ranging from $7,500 to around $50,000, depending on where your project is at and its level of complexity.
Manufacturing and tooling are separate costs and vary depending on the size and complexity of your product. We will keep you informed throughout the Accelerator Program so that these costs never come as a surprise.
No. We accept fewer than 3% of the entrepreneurs we talk to.
We assess the product and the person behind it, because a good idea with nobody willing to run the business is not a business. If we say yes, we mean it.
No. Our clients always retain 100% ownership of their products, whether they move forward with manufacturing or not.
If the world needs your product, then you need 52Launch.
The first conversation is free and confidential, and you’ll receive expert advice on your product idea, including its market viability and the next steps you should take.
Your idea is protected: every conversation is covered by a non-disclosure agreement.