McConnell Law Firm

& 52 Launch

We patent great ideas. 52 Launch helps create them.

Together, we guide entrepreneurs from patent to profit.

File your patent - and bring your patent to life with 52 Launch.

How It Works


Products Patented and Developed

Eggmazing Egg Decorator

Transformed a rough 3D model into a patented spinning Easter egg decorator. Overcame complex geometry and electronics challenges to achieve mass production. Result: Over 55 million units sold, featured on CBS, Today Show, USA Today, and in Kardashian Easter celebrations.

KlockItGolf

Evolved a homemade prototype (dog leash stake + rope + golf ball) into a professional golf training device. Developed proprietary core technology ensuring the ball stays permanently attached during intense club impacts while maintaining authentic golf ball appearance.

Unshrinkit

Created for a mother whose children had severe food allergies, this insulated lunch bag with microwavable heat packs keeps food warm for 5 hours. Overcame complex manufacturing challenges by coordinating multiple suppliers for bags, heat packs, and assembly.

Unshrinkit

Partnered with Harvard graduates backed by Mark Cuban to redesign packaging and reduce costs for their clothing fiber restoration solution. Created cost-effective packaging and found domestic manufacturing, leading to features in Good Housekeeping and multiple media outlets.

innovo+

Transformed an already-designed modular paddle board/kayak hybrid through stunning visual storytelling. Created compelling photography, videography, and website design to launch this first-of-its-kind three-piece watercraft that combines stability and storability.

GumGenii

Developed a thermal therapy tool for gum inflammation relief from initial concept. Navigated complex health regulations and safety protocols to create an effective product that promotes gum health through innovative thermal therapy methods.

Meet Your Expert Team

  • Patent Attorney • [City Name]

    Experienced patent attorney specializing in strategic intellectual property protection. Using data driven approaches and modern patent analytics to help innovators secure their ideas and build competitive advantages in the marketplace.

  • Founder • 52 Launch

    Product development expert leading a team that has taken dozens of products from idea to viral sensation, retail shelves, and six-figure launch days. Specializes in end-to-end product development from design and prototyping to manufacturing, branding, and go-to-market strategy.

Why Work with a Patent Attorney  and 52 Launch?

Protect Your Idea

Comprehensive patent protection to secure your intellectual property and competitive advantage

Turn Patents Into Revenue

Strategic commercialization to transform your protected ideas into profitable products

Partner With Experts

Access to specialists in manufacturing, branding, and launch strategy

End-to-End Collaboration

Work with a team that understands both IP protection and successful product launches

Things You Need to Know Before Working with a Patent Attorney and Bringing Your Product to Life

Attorney Name - City Name

1. File Early - The First-to-File System is Critical

The US operates on a first-to-file system, meaning whoever files first gets priority rights. In competitive fields where multiple innovators might be solving the same problem, filing as early as possible becomes crucial for securing your invention rights.

2. Avoid Public Disclosure Traps

You have only 1 year from any public disclosure to file your patent application, or you lose your rights forever. Be extremely careful about presentations, publications, or detailed discussions without NDAs - even university presentations can invalidate your patent rights.

3. Provisional Applications Must Be Detailed

Many inventors underestimate provisional applications, but inadequate descriptions can lead to loss of priority rights. Be as detailed as possible - if you don't adequately describe your invention, you're not entitled to the filing date as your invention date.

4. Understand the 18 to 24 Month Timeline

Expect your first patent office response 18 to 24 months after filing. Rejections are normal: over 90% of applications receive initial rejections. Plan for multiple rounds of responses and amendments during prosecution.

5. Align Patent Strategy with Business Strategy

File patents on innovations that create competitive moats, not just any invention. Focus on high-leverage opportunities that add real value to your company: each patent should be a strategic asset that supports your core value proposition and fundraising goals.

Client Testimonials

  • Robert is incredible! He’s personable. Professional. And I I always have LOTS of questions! He’s always more than willing to explain things to me so I understand the process! He’s helping me with my business, my son with his & my wife with hers! 10 stars if I could!

    Nasim Saleh

  • I cannot say enough good things about my experiences (plural) with McConnell Law Firm. Robert is both knowledgeable and practical. He has always been responsive, prompt, and clear in our communications. I’ve been impressed with his level-headedness and his firm, reasonable, yet insistent advocacy for me during some tricky negotiations. Robert has provided me with consistently strong, smart legal advice while at the same time being friendly and down-to-earth. He is my go-to attorney, and it’s always a pleasure to confidently recommend him to others.

    J. S. Johnson

  • Robert has been wonderful to work with, and dealt with ups and downs through the process gracefully! He seems to put us first over trying to make a quick buck, and I’ll without doubt come back to him again and again for work!

    Jacque Rabie

Want to Learn More About How We Work?