52Launch, a division of 3x Inc. 500 Honoree Sourcentra, is pleased to announce the signing of Turtle Transit to its Accelerator program. Over the next few months, 52Launch will establish a targeted online audience for Turtle Transit’s leading edge mobile marketing vehicles, interactive displays and exhibits.
Leveraging Turtle Transit’s already impressive list of clients–including Under Armor, GEICO, Dell, NBC Universal, and L.L. Bean–52Launch will mobilize its Intelligence Team to accelerate and grow Turtle Transit’s outreach to find new and exciting opportunities.
52Launch has proven there is a better way to get ideas to market. Utilizing tested and validated methods of audience building, rapid prototyping, crowdfunding and integrated product production, 52Launch minimizes costly pivots and maximizes results for its clients. 52Launch has the industry knowledge, technology, resources, and partners to get ideas LAUNCHED.
Turtle Transit, located in Hudson, MA, is the industry leading fabricator of mobile marketing vehicles and interactive displays & exhibits. Offering clients every dimension of unexpected advertising, Turtle Transit designs and builds award winning mobile vehicle programs, interactive exhibits and experiences, kiosks, mall programs, activation stations and pop-up retail for some of the world’s biggest brands.
For more information on Turtle Transit, please visit http://www.turtletransit.com/
Framingham, MA – Sourcentra, a leading global integrator, is expanding its “concept-to-distribution” business model through its new brand 52Launch with a new and innovative product.
The products were brought to Sourcentra by inventors looking to bring their products to retail markets. Developed by Harvard grad students Desiree Stolar & Matt Kahn, Unshrinkit is a formula that, when applied to a shrunken garment, allows the fibers to “remember” their embryonic shape and stretch back out to the size of the original sweater/shirt. Sourcentra manufactures the formula, packages it and handles all phases of retail distribution.
The young entrepreneurs behind Unshrinkit made an appearance on a November 2015 episode of ABC’s Shark Tank, and were lucky enough to be offered a deal by investor Mark Cuban.
The 52Launch team is very excited about Unshrinkit’s success and looking forward to continuously supporting them as their business grows.
Before you can get your product in a “Buy It Now” position, you need to learn, understand, adapt and re-deploy your sales strategy. The days of selling are over and the days of listening to consumers and adapting your idea or product are here. Learning from your target audience to suit their needs in the simplest way possible is what gets people to push the “Buy” button.
You will learn more in 20 hours at a flea market, small trade show or anywhere else you can have a table set up and a crowd to pitch to! Rember what Tim Cook said, “A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is”
Click here for a great article from Small Business Trends!
The proof is in the hands of your audience. Getting your product to market is really about getting it into the hands of the right people.
In this case, it began with a Kickstarter campaign back in November of 2016. Although running a crowdfunding campaign on an Easter product between Thanksgiving and Christmas, is not the most opportune time, we still reached our goal and pre-sold 450 units and off to production we went.
After 10,000 units arrived in Amarillo, TX, the task of shipping out 450 units began. In addition to the Kickstarter orders, the Eggmazing Team also had some smaller retail orders to fill. In the short span of about 3 weeks there was an incredible amount of online posts being made using the Eggmazing…
And then an Easter miracle happened! On March 23, 2017, an online influencer who has over 435,000 followers posted a video of her coloring an egg using the Eggmazing Egg Decorator and it went viral! On the 26th, the video reached 3million views and all the units were sold out! Within 1 week the video was over 10 million views. The Eggmazing team received over 4000 emails daily!
The moral of the story, focus on getting your product directly into the hands of people who will see the pure value in what you’ve created. They are the ones who will share it with others!
Even when we have over 200 sq. ft. of whiteboard in our office, it’s not enough! Big ideas take up a lot of room, so it’s good to see a great local company is moving a few hundred yards down the street and into a huge new facility.
We all know what happens when you get your energy from sugar based products. It’s a flash in the pan and it doesn’t help you with endurance.
Enter Juti Bar, the all natural, minimally processed energy bar with less than 10% total sugars. This 200 calorie bar is a perfect meal and snack replacement option. This is the perfect bar that will give you the endurance, strength, and energy to keep you going. Even if you’re not living the active life, these may be the perfect weight loss bars you’re looking for. There are 10 simple ingredients and with oats and chia seeds that expand in your body and satisfies your hunger cravings.
Because JutiBar is 100% raw and organic it can’t be sold from a shelf. The best practice that’s recommended is to keep them frozen and take out what you’ll be eating over the next few days. The bars will last for a year in the freezer, 14 days in the fridge and are good for about 2 to 3 at normal temperatures as long as they are in the wrapper.
JutiBar is a lifestyle product for those who are looking to eat healthy when they are on the go. To order your JutiBars, just click here!
That is a question that every person with an invention or idea has to answer. This article is a great one to help you answer the “Are you ready?” questions. Click here for the full article on Indiegogo. Now, the real answer to the question is… when you have enough money?
Now the easier way is to #get52launch to help you figure these things out. As we said, we have a different approach to getting ready for a product launch. Tooling and manufacturing are single handily the biggest barriers to entering a market with a new idea. Many times inventors are spending so much time seeking cost of production answers which they have no ability to finance.
The focus should be minimal viability cost (MVC). Ok. stop scratching your head, what it means is instead of trying to get the lowest production price, get some working units in peoples hands at a higher per unit cost, but a fraction of the full production cost. Now the people we are talking about are not just any consumer. We are looking to find the people who are experts, infulencers, critics, and anyone who is an authority in the space of your idea or product.
From there our secret sauce lets us get real feedback and a strong gauge of what the market response will be.