Framingham, MA – Sourcentra, a leading global integrator, is expanding its “concept-to-distribution” business model through its new brand 52Launch with a new and innovative product.
The products were brought to Sourcentra by inventors looking to bring their products to retail markets. Developed by Harvard grad students Desiree Stolar & Matt Kahn, Unshrinkit is a formula that, when applied to a shrunken garment, allows the fibers to “remember” their embryonic shape and stretch back out to the size of the original sweater/shirt. Sourcentra manufactures the formula, packages it and handles all phases of retail distribution.
The young entrepreneurs behind Unshrinkit made an appearance on a November 2015 episode of ABC’s Shark Tank, and were lucky enough to be offered a deal by investor Mark Cuban.
The 52Launch team is very excited about Unshrinkit’s success and looking forward to continuously supporting them as their business grows.
Before you can get your product in a “Buy It Now” position, you need to learn, understand, adapt and re-deploy your sales strategy. The days of selling are over and the days of listening to consumers and adapting your idea or product are here. Learning from your target audience to suit their needs in the simplest way possible is what gets people to push the “Buy” button.
You will learn more in 20 hours at a flea market, small trade show or anywhere else you can have a table set up and a crowd to pitch to! Rember what Tim Cook said, “A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is”
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