Framingham, MA – Sourcentra, a leading global integrator, is expanding its “concept-to-distribution” business model through its new brand 52Launch with a new and innovative product.
The products were brought to Sourcentra by inventors looking to bring their products to retail markets. Developed by Harvard grad students Desiree Stolar & Matt Kahn, Unshrinkit is a formula that, when applied to a shrunken garment, allows the fibers to “remember” their embryonic shape and stretch back out to the size of the original sweater/shirt. Sourcentra manufactures the formula, packages it and handles all phases of retail distribution.
The young entrepreneurs behind Unshrinkit made an appearance on a November 2015 episode of ABC’s Shark Tank, and were lucky enough to be offered a deal by investor Mark Cuban.
The 52Launch team is very excited about Unshrinkit’s success and looking forward to continuously supporting them as their business grows.