Before you can get your product in a “Buy It Now” position, you need to learn, understand, adapt and re-deploy your sales strategy. The days of selling are over and the days of listening to consumers and adapting your idea or product are here. Learning from your target audience to suit their needs in the simplest way possible is what gets people to push the “Buy” button.
You will learn more in 20 hours at a flea market, small trade show or anywhere else you can have a table set up and a crowd to pitch to! Rember what Tim Cook said, “A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is”
Click here for a great article from Small Business Trends!